And there it was, like a holy moment of bliss; a post at Oprah’s blog. And that Oprah, along with Time, San Fransisco Gate, and Noisey among others, lately have chosen to feature our humble project, has resulted in some fun start-up requests!
So, as spring finally makes green sprouts crack the curbs all over Europe, we are awaiting which city in the US that will be the first with letting the Lunch Beat movement burst. The race is as of today run by the following five;
San José / Sillicon Valley
Do you also want to start up Lunch Beat in your city? Please check the start up guidelines and get in contact for further information!
As Lunch Beat keeps on growing, spreading it’s international language of dancing, with dozens of start ups around the globe, the Lunch Beat Crew in Stockholm, has taken the initiative to realize one of the dreams with Lunch Beat, the dream of connecting people within the movement by live streaming to and from simultaneously on-going events.
We believe this to be the next logical step to develop the Lunch Beat community; that we by expanding the physical room and merging the on-going events, create a greater Lunch Beat experience by proving dance as an international language. A language we all know and love.
Do you want to be a part of making this dream comes true? Watch the film and consider to ship in a small donation through the crowd funding project below.
In late January, Lunch Beat Stockholm arranged an exclusive Lunch Beat event in the basement of the Swedish Royal Castle. Small revenue was made from the event, which we now are happy to be able to distribute as the Branch Bank Call #1: The Castle Gold. Please read more about the Branch Bank, take part of the requirements and apply for 100€, 150€ or 300€ by completing the application as announced on The Branch Bank page.
And Hey! Do you also want to help the community grow? Please get in contact for donation options!
Lunch Beat is founded and developed as a non-profit project and has the over all aim to remain so. It will always be free to develop and implement Lunch Beat as a non-profit project in your local surroundings as regulated by the Manifesto.
…but we will turn commercial interest into community growth too!
But, in some sense it felt too stupid to automatically reject request from people and organizations that want to arrange Lunch Beat let’s say on a conference, or who want to work with the Lunch Beat brand in other ways. And here the idea of the Lunch Beat Branch Bank was born!
Introducing the Branch Bank
So now, to be able to handle the semi-commercial requests, 5 basic partnership scenarios has been developed. The scenarios all include a donation fee. Money that will be collected in a foundation called the Lunch Beat Branch Bank. The foundation funds will continuously be distributed to new start-ups branches, which are in need of a small funding to get a great start.
Applications for the Branch Bank funds will be announced and accessible for the start-ups on the subpage The Branch Bank, as often as there is “money in the bank”. Here you can also download the 5 basic partnership scenarios if you have an idea about how to take Lunch Beat to the next level.
The year of 2011 was a quite fantastic year for the Lunch Beat movement; the Stockholm clubs got more and more crowded, the Gothenburg branch establish a strong community and the Malmö branch got back on track.
Further more people in another 6 Swedish cities joined the movement by arranging their own Lunch Beat sessions. As a result, the movement was covered in I dare say every Swedish news paper of dignity, as well as on prime time TV and several public radio shows. When the year was coming to an end, the Lunch Beat initiative was rewarded for creative innovation and featured in Sweden’s no.1 public TV channel’s annual summary of noteworthy news during the past 12 months. The word ”Lunch disco” was also officially included in the Swedish language.
That Swedes like to dance on lunch time here by could be stated as a fact, but when browsing through my inbox lately, I am more than happy to be able to summarize the list of international Lunch Beat branches planned for start-up as follows;
US – Los Angeles
US – Vermont
Germany – Berlin
Germany – Hamburg
Germany – Osnabrück
Germany – Munich
Denmark – Copenhagen
Austria – Vienna
Netherlands – Amsterdam
Portugal – Porto
Finland – Helsinki
Finland – Tampere
Finland – Jyväskylä
Sweden – Båstad
Sweden – Lund
Sweden – Umeå
Sweden – Ulricehamn
So why am I listing this? Of course because taking new cities with storm takes an army of glowing contributors, and I thought you might be one of them. If you would be interested in joining the Lunch Beat tribe of international initiators, do not hesitate get in touch and I’ll be happy to connect you with your local lunch start up.
With humble love and hopes for a magic year / Molly
Recently no less than three Lunch Beat branches has been established in the Finnish cities Helsinki, Tampere and Jyväskylä.
I’ve got a hold on Simo who is taking the Helsinki initiative – a researcher and writer by profession and a dancer and city-lover by hobby. He works at Demos Helsinki, an independent think-and-do-tank focusing on sustainable lifestyles, participation, well-being, and better urban futures.
You say it was quite simple to take the initiative – how come?
Yes, it was super easy! There’s so many spaces in every city, just take your pick. I chose my own office for the first one, so I only had to convince my co-workers. Luckily they’re always up for anything. I asked around for DJ’s and my friend Tommi Partanen a.k.a. DJ Ais-T from the urban media house Basso instantly said Yes. A live set requires good equipment; we rented those with a good deal.
How where you solving the food challenge?
It’s lunchtime so food is obviously super important, and also a good way to give a statement. Lunch Beat Helsinki focuses on climate-friendly food – meaning seasonal ingredients, mainly vegetarian with non-cultivated, freshwater fish. Our friends at the occasional pop up restaurant Le Frogwanted to take on the challenge.
What are your best advice for other people interested in starting Lunch Beat in their cities?
If you’re thinking about it, just do it. Don’t wait for someone to do something fun in your city – it’s everyone’s responsibility and privilege. I’m also involved in Restaurant Day, where we encourage anyone to open a restaurant for a day. There’s always time for lunchtime discos and pop up restaurants, they are what good cities are made of.
In the end of each year, Språkrådet – the Sweden’s official organ for language development and treatment – looks back on the past year analyzing phenomena’s, trends and movements and the use of language that these social interactions has resulted in. Each year the institute receives between 1000-2000 proposals, but a big part of them are shown to be out of date or uninteresting. But when last years list of new words officially included in the Swedish language was published recently, ”Lunch disco” is one of the chosen words among the new golden glossary. I got a hold on Birgitta Lindgren who is working with the selection process;
“The word lunch disco where noted by one of our persons engaged to read the newspapers everyday and note words that seems to be new. When we researched it, a few mentions where noted in 2003, but something apparently happened in 2011 and that’s why the word now has been added to our language with the official definition “disco in the middle of the day”.
If the word has a actual future is of course up to us using and developing our language day by day, but we promise to do our best to make it worth repeating.
Lunch Beat founder Molly Ränge, is placed no.2 on Shortcuts’ list of 100 innovators who have made Sweden a more colourful place to live during 2011. The aim of the list, is to inspire other Swedes to dare to think outside the regular business boxes, as well as reward people who have the potential to play an important role in future development by making real change.
Molly is really happy for the reward, but also a little bit surprised;
“I think it is amazing that Lunch Beat is placed in the very top. But it also tells something quite obvious about how “revolutionary” we read this kind of initiative. And in one sense it is a bit sad; I mean, why is dancing in daytime THAT unthinkable?”.
Molly, who plays a coaching role in relation to local as well as international branches wanting to start Lunch Beat initiatives in their towns, also has been the head prouder of the Lunch Beat Stockholm parties. With start in January she is now about to work a couple of months from India;
“I will still take care of the community management, the website and support all initiators. The Stockholm parties will be produced by a larger network of regulars who all have hearts beating for this movement. Something I am really happy for! I mean, it is the people coming to Lunch Beat who are the real stars, and I would have wished that Shortcut rewarded the community, not me, for making this real”.
The last Lunch Beat Stockholm will end a sparkling year with inviting two local girls in mixing a really happy tape for us. They go under the name Sharks and describe them selves as ”music-loving freaks, in a good way”.
What can Lunch Beat Stockholm expect of your session?
- You can expect to have a lot of fun! We want to make you smile on the dance floor and just get lost in a feeling. The music we play can be very flirtatious and fun mixed with very hardcore sounds. When we have fun the dance floor is its best!
Listen to Sharks new release below and even more on Soundcloud is you want to get a feeling of their style.
You have invited Oscar Villata to be you first DJ, who is he?
With his well-spent dj-sets Oscar Villata has become one of the most celebrated disco-and-house personalities in the South of Sweden. With clubs like Oh, Baby – I Like It Raw, Versus and Momma’s Drum Club, Oscar became a key figure in Malmö club life. Nowadays he can also call himself record company director for the appreciated house label Geography Records.
”When coming to Lunch Beat on the 23d of November, you can expect an entertaining and groovy trip beyween disco and house. Always with obvious leftfield-features!” Oscar says. Listen to some of Oscars previous mixes as a nice warm up.
Who are you arranging Lunch Beat Malmö?
We’re three dance lovers who met through Lunch Beats Facebook page, and decided to make a Lunch Beat together.
How come you took the initiative now?
When the autumn comes it’s good to get some extra glitter into the everyday life. Also we got the possibility of being at Inkonst.
How does the future for Lunch Beat Malmö look?
Bright and sparkling. We’re planning to be at Inkonst during the winter!