A jack of all trades masters Lunch Beat in Johannesburg

”I have very long work days within such a busy and high pressure schedule, which steals time away from my love of partying & dancing”, says Gugu Newman, who brings Lunch Beat to Johannesburg


Gugu Newman is 35yrs old,  works as an Advertising Consultant for a leading Magazine Publisher,  co-owns a Record Label and a Perfume distribution company with his two younger brothers, and design and make Haute Couture furniture.

He is also just to be the Lunch Beat movement’s man in Johannesburg, South Africa.

”I first read about Lunch Beat on BBC’s website and got excited because I found it to be an opportunity and great solution for busy Business Executives and Entrepreneurs in a similar position to get a chance to Dance, party, have great healthy food and energise themselves all during lunch time, to give them the extra boost for their long work hours.
I decided to join the movement to give myself and other busy Execs an opportunity to let off some steam and dance the stress and pressure of work away.

The first Lunch Beat Johannesburg  will take place on September 4th, at Kitchener’s Bar, located in the Art district of Braamfontein in Johannesburg. Can you describe the location and your plans for the event?

”Kitchener’s is regarded by some as one of the City’s Monuments, being the 2nd Oldest Bar in Johannesburg City. It attracts an intimate downtown, underground crowd – your top trend-setters, magazine editors, illustrators, filmmakers, music aficionados and the likes, and is the perfect location for the open minded Business Executives that are willing to push the envelope and reward themselves with some lunch time dancing.
Lunch will consist of Vegetarian and Vegan foods, as well as snack platters and sandwiches. Energy drinks, Soft Drinks and Bottled Water will be the only beverages available.
The music will be an ecclectic mix of the latest dance jams, Electronica and Drum n’ Bass.”

What will be your next step?
”I am looking to partner with other venues across Greater Johannesburg’s Business hubs and numerous CBD’s such as Sandton, Rosebank, Fourways, Melrose Arch, Bryanston, Randburg and more, that have numerous office parks and business hubs. At best, I hope to coordinate up to 10 or more venues hosting LunchBeat sessions within and around Johannesburg.”

What are your hopes for the future of Lunch Beat in South Africa?              ”Once LunchBeat Johannesburg is going successfully, I hope to see other people join the Revolution and spread the movement to other major cities in South Africa, such as Cape Town, Durban, Pretoria and more. My advice for anyone in South Africa looking to get Lunch Beat going in their City is just to jump in and learn how to swim as you go along. Its about fun and dance so just do it!”

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